EU project: Proof of concept for maximising spending and retaining tourists at campsites by generating marketing campaigns using machine learning and artificial intelligence (AI)
Project code: NPOO.C3.2.R3-I1.06.0371
Total project value: EUR 77,476.78
Total eligible costs: EUR 71,830.14
Grant (non-repayable funding): EUR 49,781.09
Beneficiary’s own funds: EUR 22,049.05
Aid intensity for research and development: 69.9999884%
Aid intensity for innovation: 50.0000000%
Project implementation period: 1 January 2025 to 1 January 2026
Short project description: The project “Proof of concept for maximising spending and retaining tourists at campsites by generating marketing campaigns using machine learning and artificial intelligence (AI)” (Dokazivanje inovativnog koncepta za maksimiziranje potrošnje i zadržavanje turista u kampovima generiranjem marketinških kampanja primjenom strojnog učenja i umjetne inteligencije (AI)) aims to prove an innovative concept for creating campsite-level marketing campaigns in real time, without the need for external marketing or other experts. The concept rejects or confirms historical consumer habits using machine learning and AI-generated predictive models based on real-time tourist spending. Confirming the innovative concept will demonstrate that marketing strategies can be adapted in real time by applying machine learning and developing predictive models.
Contact for more information: info@omniasolutions.hr
Useful links: https://planoporavka.gov.hr/, https://fondovieu.gov.hr
Funded by the European Union – NextGenerationEU. The views and opinions expressed are those of the author only and do not necessarily reflect the official positions of the European Union or the European Commission. Neither the European Union nor the European Commission can be held responsible for them.
