{"id":1771,"date":"2025-06-02T14:30:00","date_gmt":"2025-06-02T12:30:00","guid":{"rendered":"https:\/\/omniasolutions.hr\/?p=1771"},"modified":"2026-10-27T17:21:30","modified_gmt":"2026-10-27T16:21:30","slug":"eu-project-proof-of-concept-ai-campsite-marketing","status":"publish","type":"post","link":"https:\/\/omniasolutions.hr\/en\/eu-project-proof-of-concept-ai-campsite-marketing\/","title":{"rendered":"EU project: Proof of concept for maximising spending and retaining tourists at campsites by generating marketing campaigns using machine learning and artificial intelligence (AI)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Project code: <\/strong>NPOO.C3.2.R3-I1.06.0371<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Total project value:<\/strong> EUR 77,476.78<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Total eligible costs:<\/strong> EUR 71,830.14<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Grant (non-repayable funding):<\/strong> EUR 49,781.09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Beneficiary&#8217;s own funds:<\/strong> EUR 22,049.05<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aid intensity for research and development:<\/strong> 69.9999884%<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aid intensity for innovation:<\/strong> 50.0000000%<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Project implementation period:<\/strong> 1 January 2025 to 1 January 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Short project description: <\/strong>The project \u201cProof of concept for maximising spending and retaining tourists at campsites by generating marketing campaigns using machine learning and artificial intelligence (AI)\u201d (Dokazivanje inovativnog koncepta za maksimiziranje potro\u0161nje i zadr\u017eavanje turista u kampovima generiranjem marketin\u0161kih kampanja primjenom strojnog u\u010denja i umjetne inteligencije (AI)) aims to prove an innovative concept for creating campsite-level marketing campaigns in real time, without the need for external marketing or other experts. The concept rejects or confirms historical consumer habits using machine learning and AI-generated predictive models based on real-time tourist spending. Confirming the innovative concept will demonstrate that marketing strategies can be adapted in real time by applying machine learning and developing predictive models.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contact for more information:<\/strong> <a href=\"mailto:info@omniasolutions.hr\">info@omniasolutions.hr<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Useful links: <\/strong><a href=\"https:\/\/planoporavka.gov.hr\/\">https:\/\/planoporavka.gov.hr\/<\/a>, <a href=\"https:\/\/fondovieu.gov.hr\/eu-fondovi\">https:\/\/fondovieu.gov.hr<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"149\" src=\"https:\/\/omniasolutions.hr\/wp\/wp-content\/uploads\/2026\/02\/Financira-EU.png\" alt=\"\" class=\"wp-image-1152\" srcset=\"https:\/\/omniasolutions.hr\/wp\/wp-content\/uploads\/2026\/02\/Financira-EU.png 624w, https:\/\/omniasolutions.hr\/wp\/wp-content\/uploads\/2026\/02\/Financira-EU-300x72.png 300w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Funded by the European Union \u2013 NextGenerationEU. The views and opinions expressed are those of the author only and do not necessarily reflect the official positions of the European Union or the European Commission. Neither the European Union nor the European Commission can be held responsible for them.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Proof of concept for real-time campsite marketing campaigns using machine learning and AI. Total value EUR 77,476.78, grant EUR 49,781.09.<\/p>\n","protected":false},"author":5,"featured_media":579,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19,18],"tags":[77,79,80],"class_list":["post-1771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eu-and-national-incentives","category-news","tag-bespovratne-en","tag-poticaji-en","tag-potpore-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EU Project: Proof of Concept for AI Campsite Marketing<\/title>\n<meta name=\"description\" content=\"EU project NPOO.C3.2.R3-I1.06.0371: proof of concept for real-time campsite marketing campaigns using machine learning and AI. 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He graduated from the Faculty of Political Science, University of Zagreb, has passed the state professional examination and is currently a doctoral candidate in International Relations at the Faculty of Social Sciences, University of Ljubljana.","sameAs":["https:\/\/www.linkedin.com\/in\/nikolic-davor\/"],"url":"https:\/\/omniasolutions.hr\/en\/author\/dnikolic\/"}]}},"_links":{"self":[{"href":"https:\/\/omniasolutions.hr\/en\/wp-json\/wp\/v2\/posts\/1771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omniasolutions.hr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omniasolutions.hr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omniasolutions.hr\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/omniasolutions.hr\/en\/wp-json\/wp\/v2\/comments?post=1771"}],"version-history":[{"count":1,"href":"https:\/\/omniasolutions.hr\/en\/wp-json\/wp\/v2\/posts\/1771\/revisions"}],"predecessor-version":[{"id":1772,"href":"https:\/\/omniasolutions.hr\/en\/wp-json\/wp\/v2\/posts\/1771\/revisions\/1772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omniasolutions.hr\/en\/wp-json\/wp\/v2\/media\/579"}],"wp:attachment":[{"href":"https:\/\/omniasolutions.hr\/en\/wp-json\/wp\/v2\/media?parent=1771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omniasolutions.hr\/en\/wp-json\/wp\/v2\/categories?post=1771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omniasolutions.hr\/en\/wp-json\/wp\/v2\/tags?post=1771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}